-Freddy Delgado

Creativity is the most valuable resource in any branch of advertising, which is why we believe that analyzing and understanding the nature of the process of creativity will help us to develop more and more the resources with can create proposals.

As a creative thinker, you use your mind in ways that everyone can, but very few know how to do, by nature we solve problems, we take challenges, we use creative ability in all aspects of our lives, at work and at home.

We believe that the creative process is universal in the sense that there are stages in which we all experience. We turn to our intelligence as raw material to develop new ideas through the intellect

It is always good to consider everything as an option with the intention to develop the tools of thought as the Positive – Negative – Interesting (PNI), Considering All Factors (CAF), Other Viewpoints (OV), among others.

it is also advisable to take notes while we think about it, this technique is called Mindscribing

Make it Happen!
The aim of this process is to undertake a journey at different stages, in wich people work and collaboration with stakeholders combined project. The stages are:

STAGE 1 – BRIEF:
it’s about knowing about what the customer want, basically collaborate with him as a team member to ensure clarity of purpose and instructions. Collect as much as possible information useful to know the application (Target, age, competition, etc.)

STAGE 2 – BRIEF ASSESSMENT:
It is always good an efficient communication between the team, which is why we recommend a Team Huddle at least 30 minutes to evaluate the customer input for the project, it is always recommended to have question list that reply to the client.

STAGE 3 – RESEARCH:
Conduct a research in designs of successful brands and trends that can relate to the brief, as well as study the competition, collect similar projects, inspiration and references.

STAGE 4 – BRAINSTORMING:
The most fun part of the process is brainstorming, where the team meets to share the necessary ideas for the development of the project always based on customer input.

STAGE 5 – DEVELOPMENT OF PROPOSALS:

The gear with more propulsion in the process is the development of proposals conceptualized around the brief and research, be creative!

STAGE 6 – REVISIONS:

Taking a break during the process is always useful, allows to refresh the perspective of the proposals, it is always good to get a Team Huddle to take a review with the Account Client and the creative area and consider feedback that will help to get adjustments before submitting it to the client.