This year Tecate announced that is the official sponsor of Juventus , Barcelona, Real Madrid, Paris Saint Germain and Manchester City in México; and as part of this announcement he launched a promotion through its packaging , inviting consumers to participate and win a visit to their stadiums. The design theme was developed in the can 12 oz ( Original Tecate , Tecate Light and Tecate Titanium) and the secondary packaging: 12pack Lata 12 oz. This adaptation sought not affect the new brand image and not interfere with the recognition that the consumer is doing . The identity of promoting the image of a stadium stood and took inspiration from the lights of the same, to exalt and highlight the logos of clubs.